The “bag in box” represents an innovative and practical solution for the conservation and consumption of wine. Consisting of a flexible bag inside a cardboard box, this system guarantees the freshness of the wine down to the last glass, protecting it from oxidation thanks to the hermetic bag that contracts as the contents are poured. Ideal for daily consumption and for convivial situations, the “bag in box” is appreciated for its ease of use, reduction of waste and eco-sustainability, as it reduces the environmental impact compared to traditional glass bottles.